BMW 2015 - The final projects of the Transportation Design students at Turin-based IED (istituto Europeo di Design) - part1
The final projects of the Transportation Design students at Turin-based IED (istituto Europeo di Design), developed in partnership with BMW with the goal of creating a car for 2015 interpreting the language evolution and the brand's philosophy. The image is the BMW ZX-6 Concept by Jai Ho Yoo and Lukas Vanek. The 8 final 1:4 scale models will be displayed at the Istituto Europeo di Design, in Via S. Quintino 39, Turin.
BMW 2015 - The final projects of the Transportation Design students at Turin-based IED (istituto Europeo di Design) - part2
Projects development
During the first phase of the project students were involved in the research of a product and a style projected towards the future, for their subsequent application to actual scenarios of a close tomorrow.
During the first phase of the project students were involved in the research of a product and a style projected towards the future, for their subsequent application to actual scenarios of a close tomorrow.
BMW 2015 - The final projects of the Transportation Design students at Turin-based IED (istituto Europeo di Design) - part3
Initially, students’ concept work focused on individuating wishes, needs, tastes and life style of an individual (man or woman) meant to turn 35 years old in 2025.
As to shapes development, they were asked to find an inspiration source looking both into natural elements like the sun, the sea, the wind or the earth and in forms of expression such as music, painting or arts in general.
As to shapes development, they were asked to find an inspiration source looking both into natural elements like the sun, the sea, the wind or the earth and in forms of expression such as music, painting or arts in general.
BMW 2015 - The final projects of the Transportation Design students at Turin-based IED (istituto Europeo di Design) - part4
For the second phase of the project, young car designers had to use the project essence and formal language individuated in the previous stage to develop both the interior and exterior of an actual car suitable to fit in an hypothetical 2015 life context and able to generate emotions while also identifying the BMW profile.
BMW 2015 - The final projects of the Transportation Design students at Turin-based IED (istituto Europeo di Design) - part5
Students were also followed throughout the internal stages of project development by a BMW Commission including Thomas Plath, Director Model Techniques and Process Management, and Anders Warming, BMW Exterior Design Director, under the supervision of Chris Bangle, Chief of Design for BMW Group.
BMW 2015 - The final projects of the Transportation Design students at Turin-based IED (istituto Europeo di Design) - part6
The proposals elaborated by all student teams were later evaluated with the selection of 12, out of which 8 were developed in 1:4 models, in collaboration with Cecomp, and the remaining 4 turned into virtual models.
BMW 2015 - The final projects of the Transportation Design students at Turin-based IED (istituto Europeo di Design) - part7
Projects particularly appreciated by the commission included: “Africa. decompose concept.” by Raphael Laurent and Mihaï Panaîtescu and “Snug” by David Raffai, Kevin Schlaepfer, Andrea Torchia and Alberto Usai.
BMW 2015 - The final projects of the Transportation Design students at Turin-based IED (istituto Europeo di Design) - part8
AFRICA - decompose Concept
Authors: Raphael Laurent and Mihai Panaitescu
Project Concept
Taking inspiration from African lifestyle, tradition and art; searching for unique ways of thinking, different from modern ones and creating culture design.
Designing a car for future Africans gives the possibility to rethink vehicles that really fit their owners, through aesthetics, mentality and way of use.
The vehicle deconstructs itself in order to fit different daily needs. The design language is developed as to facilitate the concept, taking in account the African culture and artistic expression.
Authors: Raphael Laurent and Mihai Panaitescu
Project Concept
Taking inspiration from African lifestyle, tradition and art; searching for unique ways of thinking, different from modern ones and creating culture design.
Designing a car for future Africans gives the possibility to rethink vehicles that really fit their owners, through aesthetics, mentality and way of use.
The vehicle deconstructs itself in order to fit different daily needs. The design language is developed as to facilitate the concept, taking in account the African culture and artistic expression.
BMW 2015 - The final projects of the Transportation Design students at Turin-based IED (istituto Europeo di Design) - part9
SNUG Concept
Authors: David Raffai, Kevin Schlaepfer, Andrea Torchia and Alberto Usai
Project Concept:
"In the future metropolis, which will be more and more chaotic, confusing, grey and polluted, we risk becoming automatons, slaves to money and personal success: not accepting the intrinsic naturalism of the human being; ready, instead, for selection and competition, forgetting about individual diversity and the respect of pure ideas, which separate us from cold, mechanic industrialization.
"Escape, via art, from the objective conception of things, choosing instead authentic, non-contaminated expression."
SNUG is a concept which aims to create a sense of community: a simple, fun object, designed for people who appreciate personal relationships, people who are different from the others, in their opinions and in their feelings.
Authors: David Raffai, Kevin Schlaepfer, Andrea Torchia and Alberto Usai
Project Concept:
"In the future metropolis, which will be more and more chaotic, confusing, grey and polluted, we risk becoming automatons, slaves to money and personal success: not accepting the intrinsic naturalism of the human being; ready, instead, for selection and competition, forgetting about individual diversity and the respect of pure ideas, which separate us from cold, mechanic industrialization.
"Escape, via art, from the objective conception of things, choosing instead authentic, non-contaminated expression."
SNUG is a concept which aims to create a sense of community: a simple, fun object, designed for people who appreciate personal relationships, people who are different from the others, in their opinions and in their feelings.
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